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This site cars.newcars.com had the following on the homepage, "All the New Car Buying Tools You Need in One Place." Our analyzers noticed that the website said " New car reviews, photos, rebate information, comparison and inventory search tools, car buying tips and a free new car price quote service." The Website also stated " Browse for cars by price, engine, number of seats and more! Start Browsing Cars . Photos, prices, safety, reviews and more! Get a Free Price Quote. Get your best price before. See Available Rebates and Incentives." The website's header had new cars as the most important keyword. It was followed by new car prices, new car pricing, and car comparisons which isn't as highly ranked as new cars. The next words the site used was new car photos. new car dealer inventory was also included but could not be viewed by search parsers.